Web terminology can be confusing, sometimes a smaller majority of those individuals are familiar with the difference between an ad impression and an ad click. Both of this terms are related to paid advertising.
An impression:-is simply the number of times your ad, whether it’s a banner, button, or text link, has been (or will be) exposed to a potential viewer. In simple terms, this is the number of times that image appeared on any computer screen anywhere in the world. As an advertiser this is the least advantageous way to purchase advertising. Yes your ad is being viewed, but what is it really doing for you?
Impression is simply visibility; how many times your ad has been exposed to, what we call, the right eye-balls, or your targeted buyer audience. But, in this case, you don't seek for sale but impression, you want something, an ad but not necessarily, to be seen. So you will pay to for example Instagram just for the impressions, to make your offer exposed, to raise your brand popularity or spread the awareness of your brand and so forth.
A click:-Click, as the name says by itself, is when someone has clicked on your ad, no matter is it a banner, crafted ad or any other ad. You will pay per click PPC (advertising) Through is the actual number of times someone has taken their cursor, placed it on your advertising image and used their mouse to click on that image and be taken to your website. This is the most advantageous way to purchase advertising for the advertiser, because it really takes all the guess work out of the equation. You’ll know exactly how many visitors will visit your site relative to the ad purchase. Once the end-user is on your website, it should be engaging and interactive enough to generate some sort of emotion to make contact with you
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